Today I thought I might touch on the business side of things a bit, in particular a quick delve into the world of SEO or Search Engine Opitmization. For the uninitiated, it is when you search on Google or Bing for a particular subject, SEO is what dictates the order in which things come up on the screen. Companies pay billions of $$$$ each year attempting to get themselves at the top of the rankings.
CHEATING YOUR WAY TO THE TOP
Once you type in your desired topic like ’shoeshine’ the search engines uses complex mathamatical algorithms to discern the most relevant websites for your needs, however there is a cheat; pay those dastardly execs at the search engines a few extra dollars and they will rank your website top – regardless, they call these the sponsored links or pay per click and feature on the tower at the side (cheaper) or the banner over the top (premium)
I had to calculate the best strategy for this with Sunshine Shoeshine and no doubt it is something that you will have to do too, if you have either your own business or work in IT/marketing for your job. Our primary area of interest is the word ‘Shoeshine’, inspection revealed that this search was particularly competitive with a couple of companies jostling for sponsored links and therefore increasing the cost (the more interest, the more they put up the cost of being featured) I calculated that our best strategy is now to increase are ‘free’ ranking, (yes you can manipulate this too!) however ‘free ranking’ is a misnomer as it is not free you have to employ a company to do it unless you are much cleverer than me. You will notice that we are not on the free rankings as yet, but look hopefully for us to be featuring very shortly.
Back to more shoe-related topics tomorrow I promise!
Drew
Subscribe to:
Post Comments (Atom)
Would you like to restore any of your classic leather furniture or items? Get Love my leather’s original antique finish kit and use it to restore the beauty and finish on your furniture. Our antique finish kit lets you restore and perfect the finishing on old or discoloured leather. When you use our kit, you will never have to worry about peeling or rub offs on your furniture.
ReplyDeleteFor more information kindly visit:- Antique Finish Kit
Designed for colour restoration and complete colour changes, our leather colouranhas a high pigment content, allowing for easy coverage without the need for multiple applications.
ReplyDeleteFor more information kindly visit:- Leather Colourant
Restore the original look and colour of your leather with a reliable leather colourant kit. Suitable for colour restoration and touch ups on any kind of leather.For more information kindly visit:-Leather Colourant Kit
ReplyDeleteDesigned for colour restoration and complete colour changes, our leather dye has a high pigment content, allowing for easy coverage without the need for multiple applications.
ReplyDeleteFor more information kindly visit:-Leather Dye
Does your leather furniture have large areas of discoloration or fading? Our leather dye can could be the solution you are looking for. It contains a professional leather.
ReplyDeleteFor more information kindly visit:-Leather Dye Can
Are you planning to carry out a repair on your leather goods? Our leather sealant will ensure your repair is fixed and durable, adding extra life to your beloved leather items.
ReplyDeleteFor more information kindly visit:-Leather Sealant
If you’re planning to dye or refinish your leather, use leather cleaning solvent from Love My Leather to prep your leather and get the best results.
ReplyDeleteFor more information kindly visit:-Leather Solvent Cleaner
At Love My Leather, we’ve designed our Leather 3 in 1 solution to keep your leather looking its best. Use regularly to nourish, clean and protect leather.
ReplyDeleteFor more information kindly visit:-Leather 3 in 1
Choose Love My Leather’s premium leather cleaner to safely and effective remove dirt and grime from your leather while protecting its fine finish.
ReplyDeleteFor more information kindly visit:-Leather Cleaner
Keep your leather looking as good as new. Use Love My Leather’s leather cleaning cloths to clean or buff leather and protect it against dirt, grime and oil.
ReplyDeleteFor more information kindly visit:-Leather Cleaning Cloths
Love My Leather offers a complete leather cleaning kit that includes everything you need to clean leather easily and safely in the comfort of your own home.
ReplyDeleteFor more information kindly visit:-Leather Cleaning Kit
Protect leather from damage from heat, light or daily use with leather protection cream by Love My Leather. Keep your furniture in showroom quality.
ReplyDeleteFor more information kindly visit:-Leather Protection Cream
Keep your leather in showroom condition. Choose leather sponges from Love My Leather to apply cleaning products or new colour to all kinds of leather.
ReplyDeleteFor more information kindly visit:-Leather Sponges
Tampico brushes from Love My Leather for effective deep cleaning of your leather. Remove stubborn stains and built up dirt and grime easily at home.
ReplyDeleteFor more information kindly visit:-Tampico Brush
Love My Leather's leather ink and stain remover makes it easy to remove ink from leather and restore your furniture to its former glory.
ReplyDeleteFor more information kindly visit:-Leather Ink and Stain Remover
Mould doesn't have to mean the end for your leather furniture. Remove mould and mildew quickly and easily with leather mould cleaner from Love My Leather.
ReplyDeleteFor more information kindly visit:-Leather Mould Cleaner
When fat in your leather comes out, it forms a white bloom that will keep coming back. Use Love My Leather's leather spew remover to block it forever.
ReplyDeleteFor more information kindly visit:-Leather Spew Remover
You don't have to live with stains on your leather. Love My Leather's leather stain remover makes cleaning stains from leather easy and inexpensive.
ReplyDeleteFor more information kindly visit:-Leather Stain Remover
Restore the colour & beauty of your leather with a professional leather touch up kit. Suitable for restoring colour in seats, jackets and leather items.
ReplyDeleteFor more information kindly visit:-Leather Touch Up Kit
Fix small holes on your leather with a strong and durable leather Sub Patch. Suitable for patching up holes across a range of leather products.
ReplyDeleteFor more information kindly visit:-Leather Sub Patch
This kit provides everything you need to repair your leather goods but it does not contain products for recoloring the leather. If the area will need recoloring, for example after filling, please take a look at our leather touch up kit.
ReplyDeleteFor more information kindly visit:-Leather Repair Kit
Small holes and creases don't have to mean the end for your leather. With Love My Leather & leather filler, it's easy and cheap to repair leather yourself.
ReplyDeleteFor more information kindly visit:-Leather Filler
Then simply apply the Leather Aroma Cream to the surface of the leather with a lint free cloth. Allow it to dry then simply wipe off any excess.
ReplyDeleteFor more information kindly visit:-Leather Aroma Cream
"So it’s no wonder leather handbags are so adored the world over, and come in a range of shapes, sizes and designs, from slouch totes to tiny clutches.
ReplyDeleteFor more information kindly visit:-Handbag Repairs
Give your leather a new and refreshing look with high Quality DFS Leather Colourant Wide range of colours available to cater for all your dyeing and needs.
ReplyDeleteFor more information kindly visit:-DFS Leather Colourant
Restore the look and colour of your leather completely with quality DFS Leather Colourant Kit. Our kit makes your leather look just as good as new.
ReplyDeleteFor more information kindly visit:-DFS Leather Colourant Kit
Revamp old or worn leather with quality DFS leather dye. Exciting colors available to match your style and fit your budget.
ReplyDeleteFor more information kindly visit:-DFS Leather Dye
Fix scratched, worn out or faded leather with DFS Leather dye can. Perfect for any colour change and leather colour restoration.
ReplyDeleteFor more information kindly visit:-DFS Leather Dye Can
Restore the looks and glory of your leather with incredible DFS Leather Dye Pen. Suitable for minor repairs on leather furniture, car interiors, and jackets.
ReplyDeleteFor more information kindly visit:-DFS Leather Dye Pen
Restore the colour and repair scuffs, cuts, tears of your leather with DFS Mini Leather Repair Kit. Effective for small to medium leather repairs.
ReplyDeleteFor more information kindly visit:-DFS Mini Leather Repair Kit
Get a professional DFS touch up kit and repair all worn and scuffed leather promptly. Our kit comes with everything you need to repair your leather.
ReplyDeleteFor more information kindly visit:-DFS Touch Up Kit
Restore the beauty and splendour of your interior with quality Mercedes Leather Dye. Our dye has high pigmentation and adheres fast.
ReplyDeleteMercedes Leather Dye
High quality Mercedes leather dye pen for leather seats, air bags, and safety belt touch up. Perfect for removing scratches and scuff on interior leather.
ReplyDeleteMercedes Leather Dye Pen
Give your interior leather a perfect face-lift with our easy-to-use Mercedes Mini Leather Repair Kit. Our leather kit comes with everything you need.
ReplyDeleteMercedes Mini Leather Repair Kit
Grab our easy-to-use Mercedes Leather Colourant Kit and restore the natural beauty and splendor of your Mercedes interior leather.
ReplyDeleteMercedes Leather Colourant Kit
Restore the natural finish of your car interior with easy to Mercedes touch up kit. Suitable for all small touch up and full colour restoration on leather.
ReplyDeleteMercedes Touch up Kit
Bentley Leather Colourant designed for full colour restoration and colour change. Leather Colourant has high pigment content allowing you greater coverage.
ReplyDeleteBentley Leather Colourant