Monday 5 April 2010

Rags to Shining Riches: Goodall's the Untold Story

Forgive me. I get all carried away sometimes and don’t know when to stop. It’s my fault not yours. Of course I am talking about my relentless impersonal technical info and product reviews. Well now is the chance to pay penance and be a bit more personal.

The lines between Goodall’s the business and my own personal history are of course intrinsically linked, but one without the other I am afraid is inescapable, your stuck with me! Below is a red letter day account of Goodall’s, from day one to today;

ACTING AND HOMELESSNESS

Day 1: As a wannabe Olivier, times where hard as with many actors. The culmination of which was a 4 month winter stint sleeping rough in London, (Parsons Green to be precise) inbetween bouts of illness and acting jobs was hustling shoeshines in the streets of the nations capital

ASSAULTING THE CEO OF A FTSE 100 COMPANY

6 months: Things are looking up, roof over head and offered opportunity to shine shoes at a major investment bank in the financial district. Making many good friends.

‘During this time I caused a scare at a major financial informations company, by relaying a joke to the CEO which finished with a slap to the face, his secretary seeing the slap from a distance and not realising it was a joke called security saying the shoeshiner had ‘gone crazy’, fortunately the CEO is to this day a good friend of mine found it very funny and explained to the relieved guards!’

1 Year: Sunshine Shoeshine was formed with the mission statement of supplying in house corporate shoecare.

5 Year: Despite having very small parts in a few feature films and a couple of good theatre roles to my name gave it up mainly because I wasn’t good enough. Decided to pursue the shoe cleaning business further.

7 Year: Had grown Sunshine into the nations largest shoeshine company employing in 8 people.

8 Year: Won the inaugral British Shoeshine Championships.

9 Year: Formed Goodall’s as a response to many boardroom clients seeking a more personal service at their home.

10 Year: Completed a 6 month course in leather, trained as a cobbler and shoemaker – made my own shoes.

GOODALL’S AT THE ACADEMY AWARDS

11 Year: Was booked to work at the Academy Awards in the US (have since helped a number of clients there)

12 Year: Accumulated several high profile luxury brands as partners.

13 Year: Refined the ‘World’s Finest Shoeshine’ taken from ingredients all over the world and started a work on a iShoeshine iPhone app.

Really is enough ‘me’ time. Hope some of that was interesting for you.

Drew
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