Friday 9 April 2010

Unlocking the Secretive World of Google

Today I thought I might touch on the business side of things a bit, in particular a quick delve into the world of SEO or Search Engine Opitmization. For the uninitiated, it is when you search on Google or Bing for a particular subject, SEO is what dictates the order in which things come up on the screen. Companies pay billions of $$$$ each year attempting to get themselves at the top of the rankings.


CHEATING YOUR WAY TO THE TOP
Once you type in your desired topic like ’shoeshine’ the search engines uses complex mathamatical algorithms to discern the most relevant websites for your needs, however there is a cheat; pay those dastardly execs at the search engines a few extra dollars and they will rank your website top – regardless, they call these the sponsored links or pay per click and feature on the tower at the side (cheaper) or the banner over the top (premium)


I had to calculate the best strategy for this with Sunshine Shoeshine and no doubt it is something that you will have to do too, if you have either your own business or work in IT/marketing for your job. Our primary area of interest is the word ‘Shoeshine’, inspection revealed that this search was particularly competitive with a couple of companies jostling for sponsored links and therefore increasing the cost (the more interest, the more they put up the cost of being featured) I calculated that our best strategy is now to increase are ‘free’ ranking, (yes you can manipulate this too!) however ‘free ranking’ is a misnomer as it is not free you have to employ a company to do it unless you are much cleverer than me. You will notice that we are not on the free rankings as yet, but look hopefully for us to be featuring very shortly.

Back to more shoe-related topics tomorrow I promise!

Drew
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