The Inside Track on Journalism

I would like to welcome Mid Cap Europa to the Sunshine Shoeshine breakfast table, they have today signed up for weekly corporate office visits on Fridays. It is another sign that the economy is slowly and sluggishly starting to rebound. Having just watched a documentary on the great Wall Street crash of 1929, however, I think we have had it easy – people throwing themselves out of windows? The only time I saw anything close to that was after a gassy spicy business lunch at Soc Gen!; )



As I mentioned in a previous blog Sunshine Shoeshine was effected considerably by the downturn/recession/readjustment/credit crunch/financial crisis. I hope this time around we are alot fitter and leaner to cope with anything similar happening. But then hasn’t that always been the way throughout financial history, everyone thinks there impervious. With my ‘economic sage’ hat on I can confidently predict that ‘SH*T HAPPENS!’ damn I’m inciteful!


On the inside of the shoeshine world, I was many times contacted by the press looking for a story, an unusual angle on the crisis. The story it seemed they we’re desperate to spin and one I often hear which is that shoeshine bucks the problems because everyone is out of a job and needs to keep their shoes clean for interviews. This is nonsense, not only that it displays a lack of understanding on our business model in the 21st century, (For those new to the blog we visit offices) people who work there HAVE a job and are NOT going to interviews, in fact with all the negative publicity the banking industry has been given customers are even less likely to show perceived extravagance. In my interviews with various journo’s they simply dutifully wrote down the dialogue and published what they wanted to publish anyway. Bah humbug!



Drew